CRMadar 3.0 addresses the needs of a small and medium size business segment. It supports customer service, both with respect to the customers who have already made their orders for specific srvices as well as "potential" customers targeted during marketing campaigns. Integration with the so-called "back office" present in the MADAR Management System will provide a desired support for production and sales processes. The program turns the information about each customer,all the episodes concerning idividual customers, which up to this point were present only in the minds of individual employees or burried chaotically in computer systems, into actual knowledge about the customers.
CRMadar means:
-Knowledge about the customers
database of information about the customer and contact perso(address, name, type of corporation, connections, etc)
Grouping customers according to specific features
Export and import of data
-Marketing campaigns
Target groups
Internet and Direct Mail campaigns
Assessment of effectiveness
-Order servicing
Customer order record
Automatic response to questions
Designing dialogue scenario, division into cycles
Recording and controlling documents as well as incoming and outgoing mail
Automation of office work (compatibility with MS Word)
-Safety:
User-level access control and control of document accessibility
recording items marked "read"
